Adda247, a multilingual learning platform funded by Google, Westbridge, Info Edge, and Asha Impact, has strengthened its position in the technology and digital skilling sectors by acquiring PrepInsta. This strategic purchase demonstrates Adda247's ambition to evolve from a top test prep platform to a full supplier of job-oriented education and skill-building programs in both the public and private sectors.

PrepInsta, which launched in 2019, has quickly become a popular site for engineering students, assisting them in preparing for examinations and interviews that lead to employment as data scientists, full stack developers, software engineers, and quality analysts. The IT sector is one of India's major employers, employing around 5.5 million people.

PrepInsta's cutting-edge programs cover topics such as generative artificial intelligence, artificial intelligence/machine learning (AI/ML), cloud computing, data science, and the broader digital landscape, ensuring that job seekers are well-prepared for careers in global capability centers (GCCs), global system integrators (GSIs), and digital firms. Adda247 and PrepInsta will collaborate to provide job seekers and employers with 'top-tier talent' for technology and digital positions. PrepInsta is one of the most favored platforms for aspirants preparing for positions in services or product-driven technology organizations, according to Bimaljeet Singh Bhasin, CEO, Skilling & Higher Education Business.

"Over the last five years, PrepInsta has assisted over 120,000 workers in preparing for positions at top technology businesses. This relationship enables us to develop job-focused skills in both B2C (helping professionals establish tech and digital careers) and enterprise (helping businesses build high-quality people).

Atulya Kaushik, Co-founder of PrepInsta, expressed excitement about the partnership with Adda247, saying, "We are excited about joining Adda247, the market leader in test prep that supports people's career development across 35+ categories. Adda247's user base includes both engineering students and freshers, enabling us to provide tech and digital skilling programs to our over 1.2 million paying customers."

"Myself, Co-founders Aashay Mishra and Manish Agarwal and the team are confident that we will be able to leverage Adda247's digital footprint, mobile-first technology, and expertise in delivering outcome-focused learning to provide a better experience to our users and expand our use base significantly," he stated . Adda247's recent acquisitions include StudyIQ (a UPSC-focused ed-tech platform) in 2021, Veeksha (a 3D experiential learning firm) in 2023, and Ekagrata (a CA test-prep platform) in 2024. In addition, the business recently launched its first Employee Stock Ownership Plan (ESOP) repurchase, which benefited over 130 workers.