In a funding round led by VC Grid and Nithin Kamath's Rainmatter, P-Tal (Punjab Thathera Art Legacy), a high-end kitchenware company that offers handcrafted copper, brass, and bronze products, has raised $3 million.
Additionally, a group of angel investors, Connecticut Innovations, Anicut Capital, and Zeropearl VC participated in the round.
Key Highlights
- P-Tal secures $3 million funding led by VC Grid and Rainmatter to expand handcrafted kitchenware.
- Investment aims to enhance R&D and market presence, focusing on international expansion and product innovation.
The money raised will be utilized to grow its global business, which currently generates almost 60% of its income, strengthen its position in the US, and enter the European, British, and Middle Eastern markets. Additionally, R&D will be strengthened to create products tailored to specific regions for new markets.
P-Tal, which was founded by CEO Aditya Agrawal, modernizes traditional Indian kitchenware by providing a variety of items, such as dinnerware, tableware, cooking utensils, and daily necessities, starting at Rs 1,500. These goods, which combine traditional craftsmanship and contemporary design, are handcrafted by 110 artisan families in Chandigarh and Moradabad.
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It sells its goods via two physical stores in India, e-commerce and quick commerce platforms, and its direct-to-consumer website.
Under Titan Capital's leadership, P-Tal had previously raised roughly $550,000 in 2023, bringing its total funding to almost $3.6 million. Additionally, it was highlighted in Shark Tank India's third season and received Rs 1 crore in funding from Vineeta Singh, Amit Jain, Anupam Mittal, Aman Gupta, and Namita Thapar.
