Creator economy startup Rigi has raised Rs 10 crore funding from Google International through an allotment of preference shares. The investment values the company at approximately Rs 670 crore post-money and gives Google a 1.43% stake in the startup.

Key Highlights

• Rigi raised Rs 10 crore from Google International through preference share allotment at a post-money valuation of Rs 670 crore.
• Google acquired a 1.43% stake in the creator economy startup, which is expanding into short-form digital entertainment through Rigi TV.

Rigi’s board approved the allotment of 1,543 preference shares at Rs 61,796 apiece to raise the fresh capital. The transaction marks Google's entry into the company's shareholder base as Rigi expands its presence in the digital content and entertainment market.

Google Acquires 1.43% Stake in Rigi

The latest  Rs 10 crore funding gives Google International a 1.43% stake in Rigi. The Rs 10 crore investment was made through the issuance of preference shares, with the allotment valuing the creator economy startup at around Rs 670 crore on a post-money basis.

The funding comes as Rigi looks to build on its presence in the creator economy and strengthen its digital entertainment offerings.

Rigi Expands from Creator Monetisation to Digital Entertainment

Founded in 2021 by Swapnil Saurav and Ananya Singhal, Rigi initially focused on helping content creators, influencers and celebrities monetise their online audiences.

Its platform enabled creators to establish paid communities on WhatsApp and Telegram, manage subscriptions and sell digital products. These offerings included online courses, webinars, workshops and one-to-one mentorship sessions.

Rigi operated through a platform-led model, earning fees from transactions facilitated through its services. The platform aimed to help creators develop direct relationships with their followers and generate income beyond conventional advertising and brand partnerships.

The startup has since expanded into digital entertainment with Rigi TV, a short-form video platform featuring bite-sized content, original shows and micro-dramas. The platform generates revenue through advertisements and in-app purchases.

Rigi's Previous Funding and Investor Backing

Rigi previously raised around Rs 100 crore in January 2023 in a funding round led by Elevation Capital. Existing investors, including Accel, Stellaris Venture Partners and Sequoia Capital, also participated in the round.

The latest investment from Google International adds another investor to the company's shareholder base as it continues to develop its creator-focused and entertainment businesses.

Also Read: Startup Funding Report: 28 Firms Raise $258.1 Mn in the Latest Week

Rigi Financial Performance

Rigi is yet to file its financial results for FY26. For the financial year ended March 2025, the company reported operating revenue of Rs 19.92 crore and a net loss of Rs 20.5 crore.

Its FY26 financial filings will provide a more recent picture of the company's revenue growth, expenses and profitability as it expands its offerings across creator monetisation and digital entertainment.