Snooplay, a toy marketplace, raised Rs 8 crore in a pre-Series A1 funding round led by the Pravek Family Office, with participation from other strategic angel investors.

Prior to this, the Noida-based company secured $535K in seed funding from Ajay Kumar Gupta and others.

Key Highlights

• Snooplay, an AI-driven toy marketplace, raised ₹8 crore in a pre-Series A1 round led by Pravek Family Office.
• The funds will support Snooplay's launch of innovative tech products aimed at transforming toy discovery.

The proceeds will be used to launch Snooplay's two proprietary innovative tech products, which aim to transform how India discovers, buys, and recirculates toys using AI, data, and empathy, according to a press release.

Snooplay, co-founded in 2019 by Aanchal Mahajan and Brij Raj Singh, is developing a full-stack, AI-powered toy platform that combines discovery, purchase, and guilt-free disposal into a single seamless ecosystem. The company's proprietary Toy Intelligence Database is an industry first effort to map toys to developmental skills, moods, play types, and learning objectives.

"We are creating India's only toy app that is serious about play. An app that helps you find and purchase the right toy for your child when they need it, and allows you to trade it in for store credit when they outgrow it. No clutter, no guilt. Aanchal Mahajan, co-founder of Snooplay, described it as simply a smarter way to play.

Snooplay claims to stock over 35,000 toys from more than 600 brands and serves a growing community of Indian parents, collectors, and gift-givers. The platform aims to create a single, intelligent loop of smarter discovery and guilt-free exit, making Snooplay India's first app to build infrastructure around play.

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Snooplay intends to expand its buyback program in collaboration with non-governmental organizations (NGOs), allowing for more sustainable toy donations and encouraging conscious consumption.The brand will expand its private label offerings into modern retail outlets, e-commerce marketplaces, and curated gifting verticals, while also improving its technology, logistics, and operational backbone.

Other major toy companies include Funskool, Mattel Toys (India), Simba Toys India, Hamleys (India), Hasbro India, and Lego India.