A seed round headed by Gruhas, an investment group co-founded by Nikhil Kamath of Zerodha and Abhijeet Pai of Puzzolana Group, has secured Rs 12.5 crore ($1.46 million) for Lehlah, a content-commerce platform that enables influencers to make money by promoting products.
The money raised will be utilized to expand its staff, add new services, and solidify its place in India's rapidly expanding influencer-led retail market.
Lehlah, which was founded in December 2022 by Ashna Ruia, daughter of Prashant Ruia, director of the Essar Group, collaborates with D2C companies like Libas and Foxtale as well as well-known e-commerce sites like Myntra, Meesho, Flipkart, and Nykaa. The website, which at first concentrated on cosmetics and fashion, is now branching out into electronics and home goods.
The company employs 50 people, with the engineering team based in Bengaluru and the marketing section based in Mumbai.
Lehlah uses a commission-based business model, meaning that brands pay the platform when influencers generate sales. Currently, Lehlah influencers make between Rs. 50,000 and Rs. 1,00,000 a month, demonstrating the platform's potential to provide steady revenue for artists.
Recently, the makers of AI-powered robotic food assembly systems, Chef Robotics, have secured $43.1 million in fresh Series A funding, which consists of $22.5 million in equipment financing debt and $20.6 million in equity.
Construct Capital, Bloomberg Beta, Promus Ventures, MFV Partners, Interwoven Ventures, HCVC, MaC Venture Capital, Red and Blue Ventures, Tau Partners, Alumni Ventures, Siddhi Capital, and BOLD Capital Partners were among the investors in the equity round, which was led by Avataar Ventures.
