Supply6, a direct-to-consumer nutrition brand focused on closing everyday nutrient gaps with science-backed products, has raised USD 1.1 million (₹9.1 crore) in the seed round led by Zeropearl VC, with participation from leading entrepreneurs including Kunal Shah, Ashutosh Valani and Priyank Shah (Co-founders, Renee Cosmetics), and Yogesh Kabra (Founder, XYXX).
Founded in 2020 by Vaibhav Bhandari and Rahul Jacob, Supply6 builds products anchored in the six fundamentals of balanced nutrition—protein, carbohydrates, fats, fibre, vitamins and minerals—to address hidden deficiencies common in Indian diets. Its flagship Supply6 360 sachet combines vitamins, minerals, probiotics, and plant-based superfoods for daily use, providing ~95% RDA Vitamin B12, ~83% RDA Vitamin D3, and 3 billion CFU probiotics in a single serving with a 63+ nutrient blend.
The fresh capital will be directed towards expanding the product pipeline, funding further clinical studies, and working on new product formats that fit seamlessly into modern lifestyles. Supply6 also plans to deepen its direct-to-consumer and quick-commerce distribution, prioritise selective international entry in high-supplement adoption regions such as the GCC and English-speaking markets, and strengthen leadership roles across growth, strategy and product development.
“We are building Supply6 to solve daily nutrition gaps in a way that’s simple, convenient, and effective. From our flagship Supply6 360 to our latest zero-sugar hydration product, Supply6 Salts, our focus is on making everyday nutrition effortless. With Zeropearl VC’s backing, we are excited to scale this vision globally and bring better health into more households,” said Vaibhav and Rahul, Co-founders of Supply6.
“With a 45% repeat rate already, such customer love is only possible through an authentic product that actually works. Supply6 stands out for its science-led approach and strong consumer adoption. With differentiated product lines and growing customer trust, we believe Supply6 has the potential to become India’s leading nutrition brand,” said Bipin Shah, Founder & Managing Partner, Zeropearl VC.
India’s dietary supplements market was valued at USD ~5.17 billion (₹43,000 crore) in 2024 and is projected to grow at around 13% CAGR through 2030, driven by preventive health adoption and wider accessibility through new channels. Quick-commerce, which already accounts for over two-thirds of e-grocery orders and around 10% of overall e-retail spend, is forecast to grow at over 40% annually through 2030, and is rapidly becoming the preferred mode of purchase for health and nutrition categories. At the same time, studies continue to highlight widespread deficiencies in Vitamin D and B12 across Indian households, underscoring the need for convenient and clinically validated solutions such as those built by Supply6.
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With over 2 lakh customers as of September 2025, AB de Villiers as brand ambassador, and availability across Amazon, Flipkart, Blinkit, Zepto, and Instamart, Supply6 has built strong momentum. The company has previously raised ₹10 crore in funding and received a ₹25 lakh grant from the Government of Karnataka.
