In a strategic move, the brokerage firm Zerodha has committed $5 million to invest in Bengaluru-based startup Tijori Finance, which specializes in market intelligence and AI-driven research tools for Indian equities.

Key Highlights

• Zerodha invests $5M in Tijori to accelerate AI-powered enterprise research tools for institutional investors.
• Funding supports Tijori’s expansion into advanced market intelligence solutions for India’s growing financial ecosystem.

The funding is earmarked to support Tijori’s shift into the enterprise segment, focusing on tools and platforms tailored to institutional clients — mutual funds, asset managers, insurance companies and other large-scale investors. While Tijori had initially built offerings for retail investors, the company says that approximately 70% of its future product development will now prioritise enterprise-grade solutions, with the remaining focused on retail-embedded platforms.

Tijori’s platform taps into both structured and unstructured datasets across thousands of Indian companies, and leverages artificial intelligence and advanced analytics to deliver insights such as summaries of earnings calls, management commentary consistency checks and real-time process modelling.

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By deepening its enterprise capabilities, Tijori aims to help institutional clients reduce the time and cost of research, enhance predictive modelling of corporate performance and scale investment decision-making. For Zerodha, the investment aligns with its broader ambition to expand beyond retail broking into adjacent fintech and data analytics services, leveraging its strong platform and user base as a growth engine.

The partnership is seen as meaningful both for fintech innovation and India’s capital markets ecosystem — as research and analytics tools evolve, firms like Tijori and backers like Zerodha hope to drive more data-driven, AI-enabled investment workflows that were previously accessible mainly to large global institutions. The move could accelerate adoption of higher-end analytics within the Indian market, potentially raising the bar for competitive intelligence in domestic asset management.