Early-stage startup accelerator PedalStart has contributed $100,000 to the pre-seed round of the shoe care company SHOEGR, based in Mohali.
The money raised will be put toward expanding and scaling its line of products, expanding its market and end-user reach, and bolstering its awareness-raising campaigns.
The money will also be utilized to expand SHOEGR's direct-to-consumer (D2C) presence by improving the online shopping experience on its own website and establishing new retail alliances to expand the market for its goods.
Anuj Sachdeva, Ankit Roy, and Saurabh Gupta co-founded SHOEGR, a company that offers a wide variety of shoe cleaning, protection, and storage solutions. SHOEGR presently offers its items on websites including Amazon, Flipkart, Myntra, and Ajio in addition to its own website.
Notably, SHOEGR reports that its monthly sales in October of last year reached Rs. 50 lakh, and in FY26, it is expected to surpass Rs. 1 crore.
Speaking on the fundraise, Anuj Sachdeva, Co-Founder, SHOEGR commented, “Our pre-seed investment from PedalStart marks a significant milestone – it has come at the right time when we are experiencing steady year-on-year growth, and are ready to scale exponentially. We strongly believe that shoe care should not be seen as an afterthought, but become an integral part of one’s personal grooming regime and style. Going ahead, as we continue to take strides towards making shoe care seamless, more affordable and accessible for people across all ages, we envision creating a culture where shoes are not just worn but cared for and valued”.
“We are thrilled to invest in SHOEGR – a brand committed to addressing critical gaps in the footwear industry. Operating in a nascent-yet-high-potential segment, we believe SHOEGR is well-positioned to become a go-to brand for shoe care in India. We are excited to propel their growth story, and will continue to enable them in more ways shortly,” said Chintan Kalla, Founding Partner at PedalStart.
Mayank Jain, a strategic mentor for SHOEGR and former CPO & CMO at Snapdeal, added, “With India’s footwear sector growing in leaps and bounds, it’s high time we shift the focus from just sneaker care to nurturing a culture of comprehensive shoe care. SHOEGR is all about making shoe care affordable, accessible, and more convenient, and their dominance across e-commerce marketplaces is commendable. As the brand’s mentor, I am happy to contribute to its growth and scaling, and envision SHOEGR becoming the most successful brand in this industry in the years to come”.
