Trident Group, one of India’s leading agro-based and environmentally responsible paper manufacturers, has announced a ₹1500-crore investment to upgrade its sustainable paper operations and Terry Towel production at its Punjab unit. The move strengthens the company’s commitment to eco-friendly manufacturing and future-ready technologies.

The announcement follows Trident’s strong presence at PaperEx 2025, where it showcased its expanded range of sustainable, wheat-straw-based paper—produced without cutting a single tree. The company also highlighted its shift toward automation, digitalisation, and circular manufacturing, aimed at improving efficiency, reducing waste, and enhancing production accuracy.

Trident is further expanding its portfolio with new copier, maplitho, and notebook variants designed to meet evolving consumer and institutional needs.

Speaking on the announcement, Rajnish Kumar Gera, CEO – Paper & Chemicals, Trident Group, said: “This investment marks a new phase of transformation for Trident. It reinforces our commitment to sustainable, zero-tree paper manufacturing while accelerating our shift toward a technologically advanced, resource-efficient ecosystem. By strengthening automation and expanding our eco-smart product portfolio, we are preparing for the next generation of sustainable solutions for our customers.”

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With this investment and technology-driven transformation, Trident Group is poised to further strengthen its position as a leader in sustainable manufacturing, delivering high-quality, environmentally responsible products to markets in India and across the world.