With 58% year-over-year growth in FY25, proptech unicorn Square Yards' digital lending and mortgage distribution division, Urban Money, has maintained its impressive growth trajectory.
Key Highlights
- Urban Money achieves 10X growth in three years, nearing ₹714 crore in FY25 revenue.
- The Square Yards-backed fintech platform expands rapidly, driven by strong loan disbursals and digital adoption.
Urban Money's revenue increased to Rs 714 crore in FY25 from Rs 454 crore in FY24 and Rs 233 crore in FY23, according to internal company documents. Due to the steady growth of its lending network and the rising demand for home loan disbursals, the company's topline has increased by more than ten times in just three years.
According to the report, total loan transactions reached 1.55 lakh for the fiscal year, and the lending arm's gross transaction value (GTV) increased 59% year over year to $5.7 billion in FY25 from $3.6 billion in FY24.
Urban Money found an unexplored opportunity among Square Yards' extensive network of financial advisors and real estate agents who were already assisting with housing transactions by utilizing its dominance in the distribution of real estate. The platform enabled these partners to directly originate mortgages through integrated digital rails, bridging the gap between real estate transactions and home loan fulfillment, by bringing them together through an Uber-style network model.
The platform links more than 95 banking and NBFC partners with more than 150,000 channel partners, including independent real estate agents and financial advisors. Its tech-led scalability and asset-light distribution framework are demonstrated by the documents, which show that about 87% of its business comes from aggregated channels and 13% comes directly from its own operations.
Urban Money offers instant eligibility checks in accordance with each bank's credit policy, as well as API-based KYC, income, and credit score verification through direct integration with partner banks' loan origination systems. This gives it a significant advantage in the quickly digitizing mortgage market. Additionally, the company recently introduced its real estate data intelligence platform, which uses automated title verification and real-time property valuation to assist lenders in making quicker lending decisions.
The parent company's finances now heavily rely on the finance vertical. According to Square Yards' reports to the Registrar of Companies (RoC), its consolidated revenue increased 41% to Rs 1,410 crore in FY25 from Rs 1,001 crore in FY24. Additionally, it achieved its first year of operational profitability by turning EBITDA-positive at Rs 46 crore.
Urban Money's expansion seems to coincide with Square Yards' transition from a pure-play real estate brokerage to a full-stack prop-fintech platform.
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During the first quarter of the ongoing fiscal year(Q1FY26), Gurugram-based real estate and mortgage platform, reported a 45% year-on-year rise to Rs 378 crore in revenue and swung to profitability to Rs 70 crore at the EBITDA level.
While the lending vertical continues to expand rapidly, the business remains exposed to real-estate demand cycles and interest-rate fluctuations. Sustaining profitability will hinge on cost optimization, technology-led efficiencies, and further deepening of lender partnerships.
