Banking customers in metros and non-metros increasingly expect complimentary offers and value-added services as part of their premium savings accounts. Today, according to a study based upon the survey amongst premium segmental customers, higher insurance coverage is important in non-metros.

Additionally, according to a study by Ujjivan Small Finance Bank, there are 42 percent of non-metro customers who are interested in premium savings accounts which offer benefits such as accidental insurance coverage of Rs 10 lakhs. Furthermore, as per the study, 67 percent of metro customers are more interested in offers which are focused towards shopping and travel. And with 50% of metro customers and 31% of non-metro customers expressing interest, one notable feature that was popular among metro and non-metro customers was complimentary airport lounge access. The insights have come from 400+ branch managers, who spoke to 3-4 customers each across 26 states and UTs.

As per Ittira Davis, MD & CEO of Ujjivan Small Finance Bank, "It is increasingly becoming important for banks to comprehend the rapidly evolving expectations of customers across different regions to provide personalized premium banking solutions. With the evolving banking needs of customers, it is critical to offer relevant and meaningful solutions coupled with unparalleled experiences to resonate with the expectations and preferences of our valued customers."

Currently catering to 86+ lakh customers through its 752 branches and 22,000+ employees which are spread across 26 states and union territories in India, Ujjivan Small Finance Bank had its humble beginning in February 2017. The gross loan book stood at Rs 29,780 crore, with a deposit base of Rs 31,462 crore as of today (March 31, 2024).