Inflection Point Ventures (IPV) led the Rs. 6 crore seed round for That Sassy Thing, a women-first sexual wellness company.
Chandigarh Angels Network, Kirti Jangra (Animall Technologies), Saurabh Munjal (Lahori Zeera), and Bala Sarda (Vahdam Teas) are among the other participants.
Sachee Malhotra and Himanshu Bhalla founded the business in 2021, and its goods include intimate washes, lubricants, and full-body massagers. Additionally, it offers free online masterclasses for sex education.
Increased distribution through new channels, better brand positioning, and product line expansion are all planned uses for the money.
The firm claims to have served over 50,000 consumers throughout India and seen 200% year-over-year growth. In addition to a few cafés in Delhi NCR, products are offered on their website and via platforms like Blinkit, Zepto, and Swiggy Instamart.
Market study predicts that by 2030, the Indian sexual wellness market will grow to a value of Rs. 24,000 crore.
“As an investor, I believe women’s sexual wellness and education are among the most overlooked and underfunded areas in the consumer lifestyle space. That Sassy Thing is boldly flipping the script—not just with well-designed products, but also with inclusive, credible sex education that’s changing the way women engage with themselves. We’re proud to back their mission and help them scale this important movement,” said Vinay Bansal, Founder & CEO, Inflection Point Ventures.
“The market is massive and deeply untapped. With rising global exposure and changing mindsets, we’re poised to create India’s largest sexual wellness brand for women. The response has been overwhelmingly positive, and this is just the beginning,” said Himanshu Bhalla, Co-founder.
“Sexual wellness needs a rebrand. For too long, women have been ignored or objectified in this space. We’re changing that narrative by focusing on women’s needs—vaginal wellness, PCOS, menopause—and giving them stigma-free access to products and education. With this fundraise, we’re doubling down on brand, team, and category-defining solutions,” said Sachee Malhotra, Co-founder.
