In a move that highlights rising global investor interest in India’s expanding consumer market, U.S.-based private equity firm L Catterton has acquired a minority stake in Haldiram’s, one of India’s largest and most iconic ethnic snacks brands. The investment, announced this week, marks another major milestone for the nearly century-old company as it attracts international capital to fuel its future growth and strategic ambitions.
Key Highlights
- World’s seventh-richest billionaire acquires minority stake in Haldiram’s, signalling strong global confidence in India’s snack market.
- Strategic investment expected to accelerate Haldiram’s expansion, innovation, and long-term growth in domestic and international markets.
Haldiram’s, known for its wide range of traditional Indian snacks, sweets, and ready-to-eat products, has seen a surge in investor interest over the past year, with several global firms vying for a piece of the country’s vibrant food and FMCG sector. The latest deal with L Catterton follows earlier minority investments by private equity and sovereign wealth investors, which helped drive the company’s valuation to an estimated $10 billion.
L Catterton, which operates with support from luxury goods conglomerate LVMH and former Hindustan Unilever leadership, described its involvement as part of a strategic partnership designed to help Haldiram’s scale both within India and across international markets. The firm’s deep expertise in the consumer sector is expected to support the brand’s efforts in product innovation, distribution expansion, and broader global reach.
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Industry analysts say this investment reflects confidence in India’s robust consumption story, driven by rising disposable incomes and evolving tastes among young consumers. Haldiram’s has traditionally dominated the Indian snack market with its extensive product portfolio and strong brand loyalty, and this new capital infusion is anticipated to accelerate its transformation from a well-loved domestic brand to a globally recognised food company.
As part of its longer-term strategy, Haldiram’s is also exploring future opportunities for a public listing, which could further unlock value for early investors and enhance its visibility among international capital markets. The continued influx of foreign investment signals strong belief in the potential of Indian consumer brands to compete on the world stage and cater to global demand for diverse food products.
