Quick commerce platform Zepto has launched a new ‘Pay Later’ feature, marking its entry into the growing Buy Now, Pay Later (BNPL) space as it shifts focus from speed to smarter, user-centric shopping.

Key Highlights

• Zepto launches Pay Later feature enabling users to shop now and pay later seamlessly.
• New BNPL feature enhances checkout convenience and boosts user experience in quick commerce space.

The newly launched feature allows customers to complete purchases instantly and pay later within a 15-day, interest-free cycle, making everyday grocery shopping more flexible and frictionless.

Designed primarily for high-frequency, low-value transactions, the service is embedded directly within the app, enabling a one-tap checkout without OTPs or third-party redirects.

Users can access instant credit of up to ₹10,000, enhancing purchasing convenience while encouraging repeat usage on the platform.

Announcing the rollout, co-founder Kaivalya Vohra said, “Meet Zepto Pay Later, a BNPL experience built completely inside the Zepto app. Shopping is now going to be smoother than ever.”

The move reflects a broader industry transition where quick commerce players are moving beyond the “10-minute delivery race” to focus on reducing shopping friction and improving user experience.

Also Read: Zepto Launches In-App UPI to Streamline Payments Experience

Alongside Pay Later, Zepto has also introduced:

• Real Lens: Real-time images of fresh produce from nearby stores
• Add After Checkout: Ability to add items to an existing order post-checkout

These features aim to build trust, increase conversions, and reduce order cancellations.

With rising competition from platforms like Blinkit and Swiggy Instamart, Zepto’s Pay Later feature positions it strongly in the convenience-led commerce ecosystem, where seamless checkout and flexible payments are becoming key differentiators..