Shoonya, a Finvasia group company, was founded in 2009 by siblings Sarvjeet and Tajinder Virk. Since its debut, the ethical and integrated platform has revolutionized trading for individuals in the country, focusing on the democratization of capital markets by providing traders with near-zero cost solutions and using sophisticated technologies. Shoonya, a pioneer in the Indian trading environment that puts clients first, has made a significant effect by developing a new broking category of True Zero Brokerage.
Shoonya's one-of-a-kind True Zero Brokerage model eliminates brokerage fees as well as other service expenses such as account opening and clearing charges. The Fintech firm has 'zero costs' across 16 services, making it a true zero brokerage platform. It makes investing and trading accessible to the general public, whether they are seasoned traders or novices. With accessible and affordable trading platforms, the platform's innovative strategy has resulted in substantial growth and encouraged more people to enter the capital markets.
Shoonya is addressing client pain points by introducing AI-powered analysis tools. AI-powered trading tools, for example, assist users in saving time spent on research and making informed judgements. The instruments can forecast market moves, which optimizes their portfolio's performance while also assisting them in risk and exposure management. I Know First is one such tool provided by Shoonya. Shoonya's constant dedication to enhancing the Indian commercial landscape through innovation and technology is reflected in the association.
I Know First, driven by AI, gives insights generated from historical data on 1500 Indian stocks. The Color-Coded Signals, Instant Heatmaps, Wave Trend Prediction, and Performance Signals give traders and investors with complex market research that is simple to understand. With this technology, Indian traders now have easy access to capital market analysis, which was previously only available to big investors, hedge funds, or seasoned specialists with resources.
Shoonya has experienced various hurdles while disrupting the traditional brokerage market with its True Zero Brokerage approach. Starting in a Tier-2 city like Chandigarh, the company's founders Sarvjeet Virk and Tajinder Virk had numerous challenges, particularly in acquiring resources in such a tiny area. However, both brothers have stayed committed to realizing their dream of a seamless trading platform.
Shoonya is dedicated to putting clients first and is continuously striving to provide the finest trading experience possible on its platform. Shoonya believes that as early users of advanced AI models, which have been essential in tackling the issues that traders confront, these smart tools not only save time on research but also improve decision-making abilities and simplify activities with a single click. Its purpose is to arm traders with these powerful AI technologies, guaranteeing they have the best trading experience possible.
