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    Why Financial Institutions Must Act Now or Pay Later

    Rise of financial fraud: Why Financial Institutions Must Act Now or Pay Later


    By Animesh Jha , VP - Fraud & Risk Management at Wibmo, a PayU Company

    The financial landscape is changing rapidly with the integration of technology into our day-to-day activities, making fraud and risk management solutions more essential than ever. With the rise of digital transactions, mobile banking, and fintech innovations, financial institutions in India and across the globe are facing increasing threats, from cyber fraud to sophisticated financial crimes. A single breach can erode trust, cause substantial financial losses, and severely damage an institution’s reputation.

    Implementing advanced fraud detection and risk mitigation strategies enables financial institutions to proactively identify threats and ensure compliance to safeguard their assets and customers’ data. The financial crime and fraud management solutions market is experiencing remarkable growth, with projections indicating a market size of $32.22 billion by 2028. This growth can be attributed to increasing incidences of fraud and financial crimes, a growing demand for advanced analytics, rising digital transactions and e-commerce, and the global adoption of financial services.

    The Alarming Rise of Financial Fraud in India

    Financial fraud in India is escalating at an unprecedented rate, fuelled by the rapid adoption of digital payments, online banking, and cryptocurrency transactions. Banking fraud cases surged by 27% in 2024, leading to staggering losses exceeding USD 2.52 billion USD in just six months.

    The threat isn’t just limited to banks. A recent cyberattack exposed the personal and financial data of over 600 million users, making it one of the largest breaches in India’s history. Scams targeting individual consumers are also on the rise - 23% of Indians reported being victims of credit or debit card fraud, while phishing attacks and fake digital lending apps continue to deceive unsuspecting users.  With fraudsters exploiting AI-driven scams, deepfake technology, and sophisticated phishing tactics, the traditional approach to security is no longer sufficient.

    Fighting Back: Smarter Security, Stronger Regulations

    To stay ahead of evolving fraud tactics, financial institutions are leveraging AI and machine learning to detect suspicious patterns in real time. Advanced behavioural analytics track deviations in user transactions, flagging potential fraud before it occurs. Biometric authentication - including fingerprint and facial recognition—has become a crucial layer of defense against unauthorized access.

    Regulators are also tightening security measures. Stricter digital lending rules now require platforms to be registered with authorities, reducing the risk of predatory lending and fraud. Financial institutions are mandated to conduct regular security audits, implement multi-factor authentication, and strengthen real-time fraud monitoring systems.

    However, technology alone isn’t enough. User awareness plays a critical role - phishing scams, fake job offers, and fraudulent investment schemes often succeed due to a lack of digital literacy. Banks and fintech companies must actively educate customers about safe online banking habits, password hygiene, and scam detection techniques.

    As India moves towards a cashless economy, fraud prevention isn’t just a regulatory requirement - it’s the foundation of consumer trust and financial security. A combination of intelligent technology, strong compliance frameworks, and well-informed users is the key to staying ahead of the ever-evolving fraud landscape.

    About the Author

    Animesh Jha stands as a technology leader with over 22 years of experience as a product engineering professional. Renowned for his expertise in overseeing technology initiatives, aligning vision with business goals, and optimizing costs, Animesh has a proven track record of leading complex product developments as both an engineer and leader. As a proficient communicator, he excels in managing relationships between strategic leadership, global teams, and customers, driving innovation and efficiency at Wibmo.



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