Flam, a mixed reality business, raised $14 million (about Rs. 119 crore) in its Series A round, which was led by RTP Global and included Dovetail and previous investors.

Turbostart, Twin Ventures, and other investors contributed $4.5 million to Flam's pre-Series A round earlier in May 2024.

While continuing to operate in India, where it started generating revenue a year ago, the new earnings would be utilized to expand operations in the US market. According to the brand, its market share in the United States is 45 percent.

Flam, which was founded in 2021 by Shourya Agarwal, Malhar Patil, and Rajat Gupta, provides mixed reality brand experiences via websites, QR codes, and social media links, allowing marketers to successfully engage people.

More than 100 major digital and e-commerce companies, such as Google, Samsung, LG, Flipkart, Britannia, Netflix, AJIO, Wargaming, and WPP, are among its clientele.

Flam has been increasing its research and development (R&D) efforts on app-free Gen AI infrastructure since the beginning of this year. This infrastructure enables companies to design, launch, and track high-fidelity digital, 3D, and mixed reality (MR) experiences on any smartphone in less than 300 milliseconds.