Key Highlights
- DLF sells 1,164 luxury units worth ₹11,000 cr in Gurugram’s Privana North project within just one week.
- Privana North contributes to DLF’s ₹24,000 cr Privana township sales; shares rise ~1.8% on strong demand.
DLF announced on Wednesday that it has sold out all 1,164 units in its luxury residential project, Privana North, with sales worth approximately ₹11,000 crore in just one week.
The 17.7-acre project, located in Gurugram's Sectors 76-77, features six residential towers that rise up to stilt plus 50 storeys, making it DLF's tallest building to date. The development consists of 1,152 4-BHK units and 12 penthouses.
The average ticket price per unit was around ₹9.5 crore, with penthouses priced at around ₹25 crore each.
Aakash Ohri, DLF Home Developers' Joint Managing Director and Chief Business Officer, stated, "The development embodies DLF's vision of delivering expansive living spaces, breathtaking views, and privacy in the sky."
The strong sales response reflects a clear, latent demand for DLF offerings, which is driven by the success of our previous projects, he added. "We saw interest from buyers across India and around the world," Ohri stated.
According to earlier reports, DLF will invest approximately Rs 5,500 crore to develop this new luxury housing project in Gurugram. Last year, the company launched and sold out two projects in this 116-acre township, 'DLF Privana West' and 'DLF Privana South', for approximately Rs 12,800 crore.
In May 2024, DLF sold all 795 apartments for Rs 5,590 crore within three days of launching its 12.57-acre project 'Privana West'. Previously, in January 2024, the company sold 1,113 luxury apartments in Gurugram for Rs 7,200 crore within three days of launching its project 'DLF Privana South', which spans 25 acres. The new project will be the third in this large township.
DLF, the country's largest real estate firm by market capitalization, reported record sales bookings of Rs 21,223 crore in fiscal 2024-25, up 44% from Rs 14,778 crore in the previous fiscal year.
DLF's MD, Ashok Tyagi, recently provided sales bookings guidance for the current fiscal year of Rs 20,000-22,000 crore, which is nearly the same as the previous year.
To meet this goal, DLF intends to launch housing properties worth more than Rs 17,000 crore this fiscal year, citing strong demand for luxury homes. Aside from new launches, the company has inventory in its ultra-luxury housing project 'The Dahlias' in DLF Phase 5, Gurugram.
Also Read: DLF to Launch Housing Projects Worth Rs 17,000 Cr in FY26 to Drive Sales
In its most recent investor presentation, DLF stated that the company sold 7.5 million square feet last fiscal year, with an estimated revenue potential of Rs 40,600 crore. Out of this, the company sold 5 million square feet of space in the previous fiscal year for Rs 19,344 crore.
In the fiscal year 2024-25, DLF launched its super luxury project 'The Dahlias', which has a total saleable area of 4.5 million square feet and a sales potential of Rs 35,000 crore. Last month, DLF stated that the company had received encouraging demand for The Dahlias project, with sales bookings totaling Rs13,744 crore during the previous fiscal.
The company remains optimistic about long-term housing demand and plans to capitalize on this momentum by introducing calibrated offerings of new products from a strong and diverse pipeline.
In terms of financial performance, DLF's net profit increased to Rs 4,366.82 crore in fiscal 2024-25, up from Rs2,723.53 crore the previous year. Total income increased to Rs8,995.89 crore in the last fiscal year, up from Rs 6,958.34 crore in 2023-24.
Since its inception, DLF has developed over 185 real estate projects totaling over 352 million square feet. DLF Group has 280 million square feet of development potential in the residential and commercial segments, including ongoing projects and pipeline.
The group's annuity portfolio exceeds 45 million square feet. DLF's primary business is to develop and sell residential properties (the Development Business), as well as to develop and lease commercial and retail properties (the Annuity Business).
