Godrej Capital, a subsidiary of Godrej Industries, announced that its women-focused lending initiative, Aarohi, has crossed Rs 1,116 crore in total loan bookings within its first year. Since launch in November 2024, Aarohi has built an Rs 552 crore asset base and onboarded over 1,600 women customers across India. Karnataka has emerged as the largest contributor to Aarohi’s customer base, accounting for 26% of total onboarding, with 424 women borrowers across key cities including Bengaluru, Mangaluru, and Mysore.
According to National Institution for Transforming India (NITI Aayog), only 3% of loans availed by women nationally are for business purposes, highlighting limited flow of credit towards their entrepreneurial needs. Aarohi, an initiative by Godrej Capital focuses on creating a more inclusive financial ecosystem for women through tailored credit offerings, skill-building initiatives, and opportunities for collaboration. By enabling women across the four C’s - as customers, channel partners, colleagues, and through CSR initiatives, Aarohi aims to deepen their participation and drive broader economic impact.
Speaking on this milestone, Manish Shah, MD and CEO, Godrej Capital, said “For India to unlock its full economic potential, our credit systems must be more inclusive, equitable, and intentionally designed for women. Despite their pivotal role in driving growth, women continue to face structural barriers across the financial ecosystem. Aarohi aims to bridge this gap by offering fair financial access, capability-building support, and a platform that strengthens their long-term economic participation. When women progress, businesses grow and communities thrive, Aarohi embodies our commitment to driving that momentum.”
Godrej Housing Finance Ltd (GHFL)., a subsidiary of Godrej Capital, contributed 56% of total bookings, driven by over Rs 600 crore from Prime Home Loans, while Godrej Finance Ltd (GFL)., also a subsidiary, of Godrej Capital, accounted for the remaining 44%, supported by over Rs 220 crore from Prime LAP.
Aarohi’s traction spans diverse customer profiles. Salaried customers under Prime Home Loans constitute 36% of the customer base and account for 50% of the booking value. Women entrepreneurs make up 55% of the portfolio across Business Loan and LAP products.
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After Karnataka, Maharashtra emerges as the second largest contributors followed by Tamil Nadu, Andhra Pradesh and Telangana emerging as the next largest contributors.
Over the next two financial years, Godrej Capital aims to strengthen Aarohi’s impact by increasing penetration from 10% in FY26 to 16 % in FY27 and 22 % in FY28, with a target of onboarding more than 10,000 customers by FY28.
