Lowe Lintas and Google Pay have partnered to produce a campaign that highlights how simple it is to use credit cards within the GPay app. Credit card use is still restricted to point-of-sale devices and major purchases in a world where payments are made digitally. This campaign demonstrates how integrating credit cards with GPay simplifies and secures routine purchases.

A sibling conversation that emphasizes how simple it is to use credit cards on GPay is featured in the campaign film. It starts at a gas station, where the sister outsmarts her brother by tapping her phone to pay. After the sister uses the scan-to-pay feature at an ice cream cart, the story concludes in a restaurant where security is provided by the phone's lock.

"This is Google Pay's third campaign with the 'Sab tick hai' brand language, and it feels so good in this day and age to have a spell of consistency on a brand," said Prateek Bhardwaj, chief creative officer of Lowe Lintas, who expressed his enthusiasm for the campaign. Energized, genuine, and just tick, Sab tick hai's credit card campaign keeps delivering our key messages in a vernacular that is exclusively ours.

Naveen Gaur, Group Chief Operating Officer, MullenLowe Lintas Group continued, "This partnership with Google Pay demonstrates how innovation, simplicity, and customer trust can come together.Through innovatively showcasing the adaptability of credit cards on GPay, we're not only improving user experiences but also giving the platform access to a wider audience, which will encourage uptake and involvement in the rapidly changing digital payments landscape."

To achieve the greatest possible reach, the campaign is a holistic effort spanning TV, digital platforms, OOH, Spotify, e-commerce, packaging, voice assistants, and social commerce.