Mom-wear company GSF and other angel investors participated in the Rs 7 crore ($800K) seed funding round that House of Zelena raised, which was co-led by Sprout Venture Partners and M Venture Partners.

After the company's previous angel round, this round brings the total amount of funds raised to $1.2 million.

Key Highlights

• House of Zelena, a Bengaluru-based maternity wear startup, raises ₹7 crore in seed funding.
• Sprout Venture Partners and M Venture Partners co-lead; funds will enhance supply chain, product development, community.

According to a press release from House of Zelena, the money raised will be used to improve supply chain capabilities, spur innovation in their range of maternity clothing products, and expand the brand's mom-first ecosystem through technology integrations and community development.

Hina Priyadarshini and Mayank Kamal co-founded House of Zelena in 2022 with the goal of redefining maternity and postpartum clothing by approaching design from the viewpoint of the mother. It emphasizes women's bodies, comfort, and emotional journeys, in contrast to baby-first brands. 

The brand has already debuted first-of-its-kind items like leakproof innerwear, bump-friendly loungewear, and postpartum sculptwear leggings.

House of Zelena has created a vibrant mom community with over 2.5 lakh mothers in India over the past two years, and the brand's website has received over 45 million organic impressions each month.

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According to Hina Priyadarshini, co-founder of HOZ, "House of Zelena was born from that gap: to create clothing that adapts to women's real needs and an ecosystem that makes them feel supported, inside and out."

Through community gatherings and its next SafeToFeed café campaign, the brand is also getting ready to increase its offline presence. It will introduce a new brand identity in September 2025 with the goal of strengthening its ties to India's expanding mother community.