Infibeam Avenues, the parent company of CCAvenue, has announced a significant organisational revamp, including a proposed rebrand to AvenuesAI Ltd and the elevation of Vishwas Patel as its new Managing Director and CEO. The changes were approved by the board and await statutory and regulatory clearance before becoming effective.

The rebrand reflects the company’s plan to streamline its identity and align its growing portfolio of digital payments, fintech services, and technology-driven platforms under a unified name. While the corporate entity undergoes this transition, the CCAvenue payment gateway will continue as the company’s flagship offering across India and multiple international markets.

Key Highlights

• Infibeam Avenues rebrands as AvenuesAI and appoints Vishwas Patel as MD and CEO.
• AvenuesAI strengthens leadership and corporate identity to accelerate global fintech growth

As part of the leadership changes, Vishwas Patel—previously the Joint Managing Director—will now oversee day-to-day operations, business execution, and organisational strategy. His appointment is intended to strengthen operational focus and support the company’s next phase of expansion.

Current Chairman and Managing Director Vishal Mehta will continue in his board role, concentrating on long-term direction, major initiatives, and the company’s overall growth roadmap. He steps back from day-to-day responsibilities to focus on broader corporate priorities.

The company has also appointed Dr. Neharika Vohra as an Independent Director for a five-year term, enhancing board governance and bringing extensive institutional experience to the leadership structure.

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Infibeam Avenues, which operates in India as well as the UAE, Saudi Arabia, Australia, and the US, views the rebranding and management transition as steps toward simplifying its corporate identity and strengthening its strategic direction. The company aims to build on its established digital infrastructure, expand its footprint, and support growth across diverse geographies and business segments