Navi UPI, today, announced an expanded presence in the upcoming T20 season through partnerships with multiple franchises, including Royal Challengers Bengaluru, Chennai Super Kings, and Sunrisers Hyderabad.

Through these associations, Navi UPI will serve as the ‘Official Payments Partner’ across teams, strengthening its connection with millions of cricket fans and bringing its fast, seamless payment experience closer to high-frequency, real-world moments.

The move builds on Navi UPI’s growing adoption and reflects a broader strategy to integrate payments into contexts where speed, convenience, and reliability matter most.

Commenting on the partnerships, Rajiv Naresh, MD & CEO, Navi Limited (formerly Navi Technologies Limited), said, “The tournament brings together millions of people across the country in a way few platforms can. Our partnerships this season are about showing up where the energy is at its highest and connecting Navi UPI with everyday payment moments at scale. Whether it’s in the middle of a match or outside of it, the expectation today is simple: payments should be instant, seamless, and effortless. That’s exactly what we deliver with Navi UPI.”

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Across the season, Navi UPI will roll out team-linked integrations and on-ground activations designed to connect product experience with moments of high engagement during matches. These include:

• The “Fastest Moment of the Match powered by Navi UPI” recognition for RCB players
• On-ground visibility and fan engagement through a “Cheerleader Partnership” with CSK
• Social media-led contests and fan engagement initiatives
• Payment-led experiences integrated into the broader match ecosystem

Cricket remains one of India’s most powerful cultural platforms, with the T20 tournament reaching audiences across geographies, languages, and demographics. The tournament continues to attract strong engagement across both stadium and digital ecosystems, making it a natural environment for consumer-facing technology platforms to build relevance at scale. With digital payments now embedded in everyday life, Navi UPI continues to focus on delivering a fast, intuitive, and reliable experience, while building relevance in moments that demand speed and simplicity.