Lotus Holdings (Lotus Herbals Family Office) has invested $1 million in the oral wellness company Salt Oral Care's pre-Series A fundraising round. The company's average post-money valuation for the entire transaction is estimated to be Rs. 46 crore ($5.3 million), and the investment would be made in two tranches.

Saurashtra Capital and others have earlier contributed $358K to the Mumbai-based company.

According to a news statement from Salt Oral Care, the money raised will go toward team growth, branding and marketing campaigns, research and development, and the creation of new products.

Salt Oral Care, a domestic Indian oral care company co-founded in 2022 by Karan Raj Kohli and Viraj Kapur, is dedicated to sustainability and environmentally friendly procedures while offering science-backed oral care solutions to everyone. It seeks to develop dental care solutions that are environmentally conscious and efficient. The brand offers products with recyclable and reusable containers in an effort to combine sustainability with a premium experience.

When developing new products, Salt Oral Care places a strong emphasis on using rigorous testing and scientific research. It places a high priority on environmentally friendly packaging and methods that minimize their influence on the environment.

Salt claims that the brand's positioning, understated style, and clinically supported performance have led to a spike in repeat business for its toothpaste and mouthwash products.

The company intends to increase its presence in both foreign and Indian markets. According to its assertions, it grew by 448 percent during the previous fiscal year.