Indian premium Haircare brand And Done (written as ‘& Done’) has announced that it has raised ₹6.5 crore in pre-seed funding led by early stage VC fund All In Capital.

M.G. Investments and several angel investors also participated in the round as &Done looks to expand its team and accelerate new product development.

Founded in 2025 by engineers turned serial entrepreneurs Saumya Yadav (IIT Delhi, Stanford GSB, ex- Founder, Udayy) and Atit Jain (BITS Pilani, ex-Elevation Capital, ex-Co-founder of Pluss app- exited to Netmeds and Bulbul-exited to Good Glam Group), &Done is building a category-creating professional haircare brand crafted for Indian hair types and weather.

Since launch, &Done has partnered with 1,500 stylists across 300+ premium salons in tier 1 cities, combining a salon-distribution strategy with a direct-to-consumer line of shampoo and conditioner for at-home care.

“Haircare remains one of the toughest categories to crack in the beauty space as products are often rejected after a single use, unlike skincare where consumers show patience. However, &Done has understood this challenge deeply and built a brand around genuinely solving hair issues with highly effective formulations. As Indian consumers become increasingly aspirational and willing to pay a premium for products that work, we believe & Done is positioned to become a category-defining brand,” said Aditya Singh, Co-founder, All In Capital.

To this Saumya Yadav, Cofounder of &Done added, “We are on a mission to bring science-backed, professional haircare solutions specifically made for Indian hair. Salons in India still rely on imported professional brands but Indian hair type and weather is different and consumers expect results, not just promises.Hence, we believe that it’s time for Indian hair to have its own high-performance, professional haircare brand.”

Also Read: Plazza Raises $1.4 Mn Funding Led by All In Capital

Built for Indian hair that is highly exposed to heat styling, pollution, and chemical treatments, & Done’s products are formulated with globally sourced active ingredients and tested to deliver visible repair results right from the first use.

India’s haircare market is estimated at $3.8 billion in 2024 and is growing exponentially to touch $6 billion by 2030, driven by rising consumer aspirations and premiumisation. The professional salon segment alone sits in the ₹2,500–₹3,500 crore range, supported by a broader beauty-services market valued at over $10 billion.

Regular salon visits in metros occur every 3–5 weeks for cuts and treatments, and high-value services like keratin can cost ₹8,000–₹15,000. This creates a rich opportunity for &Done in salons but the aim going forward is to scale through D2C product launches.  

The company plans to expand both in India and internationally over the next three years by introducing new solutions tailored to diverse hair types and concerns.