Key Highlights

• GROWiT raised fresh funding led by GVFL, with backing from Veloce Opportunities Fund, JITO, We Founder Circle, and others.
• The funds will fuel GROWiT’s rapid expansion, R&D enhancement, and tech infrastructure upgrades.
• GROWiT has empowered over 2.25 lakh farmers and aims to scale into Africa and emerging markets.

Protective farming Agritech startup GROWiT India has raised $3 million in a Series A funding round led by GVFL, with participation from Veloce Opportunities Fund, JITO, We Founder Circle, Sunicon Ventures Fund, Progrowth Ventures and Hyderabad Angels. The funds raised will be directed towards GROWiT's aggressive expansion plans, deepening its R&D capabilities, and strengthening its technology infrastructure to serve farmers more effectively.

With the current funding, GROWiT plans to improve domestic market penetration and expand into international markets by scaling exports to Africa and other emerging markets whilst continuing to innovate around sustainable, climate-resilient agriculture solutions that are affordable and accessible to smallholder farmers.

Mihir Joshi, Managing Director, GVFL, said, “Agriculture in India still lags behind in terms of technological advancements. GrowiT has a large innovation product portfolio and pan India distribution channel. They are helping farmers grow more and earn better by focusing on solving these key problems at an affordable cost and easy accessibility. They are making climate-friendly, sustainable farming methods more affordable and effective. As a fund, this is a key focus area for us and we see GROWiT as a strong player emerging in this segment.”

Saurabh Agarwal, Founder & CEO, GROWiT says, “With climate change emerging as a huge challenge in the agriculture sector, it is essential that we build resilience with the help of technology. Majority of India still depends on agriculture however the sector is still starved of technology due to it being inaccessible or too expensive. At GROWiT, our commitment is towards developing sustainable agriculture with optimization of productivity by making available affordable tools like India’s First Pocket-Friendly Soil Health Testing Device, which provides soil composition insights and crop recommendations tailored to soil types. GROWiT aims to transform agriculture by increasing yields, cutting input costs, and driving sustainable farming, positioning us as a comprehensive, one-stop solution for farmers.”

GROWiT has launched India’s First Pocket-Friendly Soil Testing Device in April 2025, which received an encouraging response from farmers and agri-partners. Other marquee products include Mulch Films, Crop Covers, Weed Mats, and more, are designed to optimize crop protection and boost agricultural productivity while promoting sustainable practices.

With over 650+ on-ground franchise networks, their geographic footprint now covers 12 states and has over 2,25,000 farmers benefiting from their products and services.

GROWiT’s success is fuelled by a convergence of innovative technology, sustainable agricultural practices, and increasing awareness amongst farmers. As the farming community increasingly embraces modern methods, the demand for advanced protective solutions grows, as seen by regions that have integrated such technologies report yield improvements between 40 – 60 percent and in some cases even 100 percent yield increase has also been witnessed. The company’s extensive field engagement and research-backed approach ensure that its offerings are finely tuned to address the dynamic needs of today’s agriculture, setting a new benchmark in operational efficiency.

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The Indian agritech market is projected to reach USD 30–35 billion by 2027. With over 120 million farmers and a push towards integrating technology in the sector, GROWiT is well-positioned to capitalize on this growth by offering innovative solutions that address the real challenges faced by farmers.