According to industry stakeholders, the top five quick commerce companies, which include Eternal-owned Blinkit, Swiggy's Instamart, Zepto, Tata's BigBasket, and Flipkart Minutes, are expected to collectively reach one billion (100 crore) orders by Diwali in October.
Key Highlights
- Quick commerce giants Blinkit, Instamart, Zepto, BigBasket, Flipkart Minutes expected to hit 1 billion orders by Diwali.
- Top three platforms already annualizing over 1 billion orders, fueled by daily deliveries exceeding 1.5 million.
All quick commerce companies combined would have delivered a billion orders between the start of this calendar year and October later this year. For the entire calendar year, the figure could be even higher as these platforms expand their reach and demand for their services rises during the holiday season.
To be sure, the top three players: Blinkit, Swiggy's Instamart, and Zepto, have already scaled to deliver 2.1 million, 1.05 million, and 1.5 million orders per day, respectively, implying that they are already clocking over one billion orders cumulatively on an annualized basis at the current rate. The top three firms account for the majority of order volumes.
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At the same time, others, such as Tata's BigBasket, which receives over 0.5 million orders per day, and Flipkart Minutes, which now receives approximately 0.3 million orders per day, are contributing to the total. More players joining the race, such as Amazon Now and FirstClub, will only increase order volumes.