Salad Days, a healthy food brand, has raised Rs 30 crore which comes to about USD 3.6 million in Series A funding round. The funding was co-led by V3 Ventures and Client Associates Alternate Fund (CAAF), marking the company's first institutional funding round. It has been previously operating profitably as a bootstrapped venture for more than 10 years.
The company said in its press release that this fresh funding will be utilized for omnichannel expansion and strengthen its operational capabilities. Furthermore, Salad Days will also focus on driving new store openings, enhanced technological infrastructure, elevated marketing initiatives and talent acquisition.
The company was founded back in 2014 and is operating out of a network of 25 cloud kitchens and 12 outlets in Delhi-NCR, 9 in Bengaluru, and 4 in Mumbai. If we speak of the brand’s offerings, it has a wide array of menu that goes beyond salads and includes grain bowls, sandwiches, oatmeal bowls, pita pockets, soups, cold-pressed juices, smoothies, and desserts.
“As India's healthy food market expands rapidly, projected to reach $30 billion by 2026, we're uniquely positioned to cater to the growing demand for healthy and wholesome meals at affordable price points,” said Varun Madan, Founder and CEO of Salad Days.
Currently, Salad Days sales are being steered through its website, centralized phone lines and across major food aggregators which include Zomato, Swiggy and ONDC.
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