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    Zoho Expands Fintech Push with New POS Devices and Arattai Link

    Zoho Expands Fintech Push with New POS Devices & Arattai Link


    Finance Outlook India Team | Wednesday, 08 October 2025

    Zoho founder Sridhar Vembu has unveiled the company’s new Point-of-Sale (POS) devices, designed to enable businesses to accept in-person payments via debit and credit cards, UPI, and mobile wallets. These devices integrate seamlessly with Zoho’s broader ecosystem, reinforcing the company’s focus on digital payments and fintech solutions.

    Key Highlights

    • Zoho launches POS devices and integrates Zoho Pay with Arattai, enhancing digital payment solutions.
    • Arattai achieves 7.5 million downloads, gaining popularity among users seeking Indian alternatives.

    Vembu further announced that Zoho’s homegrown instant messaging app, Arattai, will soon integrate with Zoho Pay, allowing for smoother payment operations within the messaging platform. This comes after Zoho became an RBI-authorised payment aggregator, expanding its suite of online and offline payment services for businesses across India.

    Highlighting its commitment to real-world solutions, Zoho has partnered with NPCI’s NBBL to strengthen India’s payment infrastructure. The company’s messaging platform, Arattai, has seen an explosive 100x surge in traffic, with daily new sign-ups jumping from 3,000 to 3.5 lakh. Overall, the app has surpassed 7.5 million downloads across Google Play and Apple App Store.

    Also Read: Zoho CEO Sridhar Vembu Halts USD 700 Mn Semiconductor Chip Project

    To handle the rapid growth, Zoho is scaling up its infrastructure and refininag its systems for another potential surge in users. With these launches, Zoho is advancing its fintech and digital payments ecosystem, combining technological innovation with a focus on user convenience and business efficiency.



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