E-commerce giant Amazon has announced a fresh investment of $300 million (over Rs 2,800 crore) in India to expand its operations network and accelerate growth in the fast-evolving quick commerce segment.

Key Highlights

• Amazon to invest $300 million in India to scale quick commerce and logistics network
• Amazon Now expansion aims to compete with Blinkit and Swiggy Instamart in fast delivery market.

The investment comes as Amazon looks to strengthen its position in the highly competitive quick commerce space, where it has entered later than rivals and currently trails in market share.

Amazon plans to more than double the footprint of its quick commerce arm, Amazon Now, across the three cities where it currently operates, while also expanding into new markets.

According to industry estimates, Amazon Now currently processes around 3.5 lakh orders per day, significantly behind competitors such as Blinkit, which handles over 25 lakh daily orders, and Swiggy Instamart with approximately 11-12 lakh daily orders.

This highlights the scale gap Amazon aims to bridge as it ramps up its presence in India’s rapidly growing quick commerce market.

As part of the investment, Amazon will upgrade its pan-India logistics network, including fulfilment centres, sortation hubs, and delivery stations. The company aims to enhance delivery speeds across categories from minutes under quick commerce to same-day and standard delivery timelines.

In a company statement, Amazon said, “These investments will enable Amazon to serve customers across a wide range of delivery speeds from minutes to hours to days, based on their needs.”

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Part of $35 billion long-term India commitment

The latest funding is part of Amazon’s broader commitment to invest over $35 billion in India by 2030, focusing on AI-driven digitisation, logistics expansion, and job creation.

The company also plans to deploy advanced technologies such as artificial intelligence and machine learning to improve operational efficiency and safety across its network. Additionally, a portion of the investment will be directed toward enhancing worker safety, health, and financial well-being.