Epik, a Try and Buy quick commerce startup focused on consumer electronics and home appliances, has announced that it has raised $1 million in a pre-seed funding round led by InfoEdge Ventures. This marks a bet on the company being a pioneer in quick commerce that uniquely blends convenience of offline product experience where a trained expert shows up at your door in 60 minutes with the product.

The round also witnessed participation from several marquee angel investors. 

Names of Angel Investors

• Raghu Pavan T S : CIO, Canarys Automations
• Anirudh Prasad : Associate Vice President, Gokaldas Exports Limited
• Bhaskar Raju K : Family Office, Kalyani Developers
• Deepak K Gowda : Partner, Ascent Capital
• Venus Dhuria : Co-Founder, Appyhigh
• Srinivasan Namala : Founder, Porus Laboratories
• Vaibhav Vashisht : Co-Founder, Acadly
• Sanil Bhatia : Co-Founder, Wellopia
• Akash Jain : Director, D.R. Textiles
• Vineet Jain : Associate Vice President, Air India Cargos
• Mahek Mody : Co-Founder, Upliance
• Vedang Patel : Founder, The Souled Store
• Kushal Sanghvi : Board Member, Adtech India
• Panshul Garg : Senior Developer, Flexport
• Vaibhav Longani : Consultant, Simon-Kucher & Partners
• Chandrashekhar D H : Independent Consultant

The Bengaluru-headquartered startup plans to deploy the fresh capital towards building its fulfilment infrastructure, expanding its product catalogue, and strengthening its demo operations network across Indian cities. Epik sells marquee brands including Philips, Meta Rayban, Samsung, Dyson, Apple, Eureka Forbes, Wonderchef, Dreame, Dell and Ecovacs, along with 60+ other notable brands and adding more rapidly across categories. Currently fully operational in Bengaluru since October 2025, the company has scaled nearly 20x since its launch with zero platform returns.

Founded by serial entrepreneur Gotama Gowda, Varun Chopra and Harsha Reddy, Epik dispatches trained demo experts for customers to compare multiple products side by side at the comfort of their home and make informed purchase decisions after physically experiencing the products. It also helps solve discovery of new-age brands for customers, in categories that are harder to find offline.

Epik addresses a persistent friction in India’s $90 billion electronics market, where online purchases above ₹5,000 suffer from trust-deficit marked by long research cycles, conflicting information, and high return rates estimated at 15-25 % largely due to unmet expectations and the absence of pre-purchase product interaction.

For consumers, this translates into significant decision anxiety, with no reliable way to touch, feel, or compare products before buying, unless they brave through Bangalore traffic to visit physical stores that may not offer adequate visibility of selection.

“Every Indian household will buy electronics worth lakhs over the next decade. And right now, most of them are buying by blind-scrolling through reviews at 2 AM and praying the product lives up to the thumbnail. We built Epik because we believe the future of electronics buying isn’t just a better app or a faster delivery. It’s Experience Commerce where a real human expert shows up at your door in 60 minutes, letting you touch, compare, and buy with zero friction. This raise from InfoEdge lets us build the new-age infrastructure to make that consumer behaviour the norm, not the exception,” said Gotama Gowda, Co-founder and CEO, Epik.

“As quick commerce reshapes consumer expectations around speed and convenience, categories like electronics still require a higher-trust purchase experience and a replication of the offline physical experience in the comfort of one’s home, at quick commerce speed. Epik is building infrastructure for exactly this gap such that it helps customers make high-consideration purchases with greater confidence. The team has shown exceptional execution in building a model that combines online scale with offline-style trust and conversion. Gotama, Harsha, and Varun bring a strong mix of operational rigour, consumer empathy, and hustle, and we are excited to back them early in this category defining journey,” added Kitty Agarwal, Partner, Info Edge Ventures.

The startup operates at the intersection of quick commerce and experiential retail, introducing a service layer that delivers not just products but decision-making support in under an hour. Its logistics model involves trained personnel, demo units, and tightly managed scheduling through hubs to ensure rapid fulfilment.

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Over the next few months, the company plans to broaden its product catalogue across electronics and establish itself as a trusted destination for electronics purchases. The company’s thesis rests on creating a new default behaviour in electronics buying, where experience precedes transaction.

As ecommerce matures and margins come under pressure from high return rates, Epik is betting that trust, enabled through physical interaction at speed, could become the next frontier in online retail. They have managed to combine the scale of online commerce with conversion levels usually seen in offline retail.