Flipkart-backed fintech platform Super.money is making a major push into the buy-now-pay-later (BNPL) space by acquiring checkout-financing startup BharatX. The deal, reportedly all-cash, gives Super.money a ready-made to-tech stack and talent to embed installment-based credit and BNPL options directly into UPI transactions.
Key Highlights
- Super.money acquires BharatX tech and team to bolster checkout financing including BNPL on UPI.
- The move lets Super.money launch “Khata-style” credit and “pay-in-three” installment plans for D2C and Flipkart.
Super.money plans to use BharatX’s checkout-financing technology to offer flexible repayment options across both e-commerce and direct-to-consumer (D2C) brands. The fintech’s CEO, Prakash Sikaria, said that their goal is to emerge as a “largest player in checkout financing” in the coming quarters.
Unlike many BNPL players that issue credit themselves, Super.money intends to act as a technology service provider, offering a credit marketplace in partnership with lenders, instead of underwriting loans on its own books. This model helps reduce regulatory risk while enabling scalable BNPL solutions via UPI.
BharatX, founded in 2019, already works with over 200 brands and has tie-ups with four banking partners for its checkout-financing business. Initially, the BNPL offering will focus on consumer-durables, with the plan to launch “secured BNPL” products in the future—a first in the category.
Also Read: Flipkart Injects $30 Million in Fintech Startup Super.money
With this acquisition, Super.money is aiming to scale its credit-on-UPI business rapidly, leveraging its growing UPI user base and Flipkart’s ecosystem to tap into the mass market demand for flexible payments.
