In a funding round headed by Sauce VC, the home and lifestyle direct-to-consumer (D2C) company Haus & Kinder has raised 3.3 million dollars (Rs 30 crore). Angel investors Yogesh Kabra, the founder of XYXX, Sangeet Agrawal, Navin Parwal, and the Chona Family also participated.

Dev Patel and others had previously contributed $3.96 million to the Mumbai-based business.

Key Highlights

• D2C brand Haus & Kinder raises $3.3 million in a round led by Sauce VC to scale home-and-living offerings.
• Funds will drive quick-commerce expansion and entry into new categories like curtains for Haus & Kinder’s growing lifestyle portfolio.

According to a press statement from Haus & Kinder, the fresh capital will be utilized to increase its position in fast commerce.

Haus & Kinder is a direct-to-consumer company that was co-founded in 2018 by Saket Dhankar and Kanupriya Anand. It targets millennial mothers with contemporary, reasonably priced, and superior cotton products, including bedding, curtains, and swaddles.

The business uses quick commerce systems, online marketplaces like Amazon and Flipkart, and its own website to conduct business.

Along with other home décor items, the company's products include baby necessities like swaddles, blankets, nesting bags, and feeding cushions, as well as home textiles like bed linens, curtains, cushion covers, and blankets. Additionally, the company sells a distinctive range of ringspun cotton goods.

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Nowadays, consumers are renovating their homes considerably more quickly. Saket Dhankar, co-founder and CEO of Haus & Kinder, stated, "We are witnessing a shift in consumer behavior towards global trends in home decor."

Nestasia, 10Club, Homecentre, IKEA, and Tata-owned Westside are some more prominent companies in this market.