Juspay, a global leader in payment infrastructure solutions for enterprises and banks, today announced its expansion into the Middle East with the opening of its regional headquarters in Dubai International Financial Centre (DIFC). This move marks an important step in Juspay’s international expansion, deepening its focus on serving enterprise merchants, banks, and financial institutions in the Middle East. The DIFC headquarters will support closer engagement with existing partners as enterprise payment demand continues to scale.

With digital commerce accelerating in the GCC region, rapidly scaling enterprises in sectors such as airlines, hospitality, e-commerce, and financial services face increasing complexity driven by multiple regional currencies, evolving regulations, and diverse local payment methods.

To address this complexity, Juspay’s payments orchestration platform provides a unified & reliable payments stack, helping organizations optimize authorisation rates and costs, simplify compliance and scale seamlessly across GCC and global markets with institutional-grade reliability.

Establishing operations in DIFC highlights Juspay’s long-term commitment to the Middle East, with a focus on building a regulated and enterprise-grade payments infrastructure in the region. As a leading global financial hub, DIFC provides a strong regulatory environment, robust infrastructure, and access to high-quality talent. Juspay plans to leverage this and work closely with regional banks, acquirers, networks, and ecosystem partners to deliver scalable and reliable payment solutions tailored for enterprises operating across global markets.

Commenting on the expansion, Sheetal Lalwani, Co-founder & COO of Juspay, said: “Juspay has been building foundational payments infrastructure for large-scale, mission-critical commerce globally for over a decade. We are excited to bring these learnings to the Middle East and partner with merchants, banks, networks, and the broader ecosystem to build a secure, scalable payments infrastructure that supports the region’s rapidly evolving digital economy.”

Salmaan Jaffery, Chief Business Development Officer at DIFC Authority, said: “We are pleased to welcome Juspay to the Middle East, Africa and South Asia’s most significant fintech and financial services ecosystem. As a global leader in payment infrastructure, Juspay’s presence strengthens our growing digital economy, reinforces DIFC’s role as a catalyst for financial innovation and cements Dubai’s position as a top four global FinTech hub.”

With more than a decade of experience in scaling payment infrastructure, Juspay powers 500+ enterprise merchants and banks globally, including Agoda, Amazon, Flipkart, Google, HSBC, IndiGo, Swiggy, Urban Company, Zepto & more. It offers a comprehensive suite of payment solutions that spans full-stack payment orchestration, authentication, tokenisation, reconciliation, fraud solutions and more. The company also provides an end-to-end, white-label payment gateway and real-time payments infrastructure tailored for banks. Together, these capabilities enable merchants and banks to deliver seamless, reliable and scalable payment experiences to the end-consumers.

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Speaking about Juspay’s regional focus, Nakul Kothari, head of Middle East & APAC, said, "By establishing our presence in the Middle East with DIFC, we continue our mission of building innovative payment solutions rooted in deep local market understanding. The region holds tremendous potential, and we are investing in long-term partnerships with merchants and banks to help them build future-ready payment stacks that can scale across markets.”

This expansion reflects Juspay’s long-term vision of enabling open, interoperable, and accessible payments worldwide. With a team of over 1,500 payment experts solving payment complexities across Asia-Pacific, Latin America, Europe, the UK, and North America, Juspay is strategically positioned to reshape the Middle Eastern payments landscape. The company plans to grow its regional team,  specifically targeting growth in business development, solution engineering, and partnerships.