Madhusudan Bihani has been promoted as chief financial officer (CFO) of Pepperfry, an online retailer of furniture and home décor. Having worked in finance, corporate compliance, taxation, and auditing for nearly 20 years, Bihani's promotion represents a significant turning point for the business as it continues on its current growth path.

Bihani began working at Pepperfry as an AVP of finance in 2019 and eventually rose to the position of VP of finance in 2021. He has been instrumental in propelling Pepperfry's expansion, sound financial management, operational effectiveness, and strong compliance systems during the last six years. His work has been crucial in boosting strategic initiatives, increasing profitability, and simplifying financial procedures.

He will be in charge of the company's corporate strategy, financial planning and operations, fundraising initiatives, legal matters, and corporate affairs in his new position as CFO. His position will offer a methodical framework for guiding the business through its upcoming stage of development and growth.

"We are thrilled to appoint Madhusudan as our Chief Financial Officer," said Ashish Shah, co-founder and CEO of Pepperfry, expressing excitement about Madhusudan's new position. "Our ability to carry out our future vision will be greatly aided by his vast expertise as well as his outstanding strategic and leadership skills. We anticipate the ongoing influence of his donations, which have been crucial in fortifying our financial base. The organization has long admired Madhusudan as a leader, and I am excited for him to take on external responsibilities related to fund-raising and investor relations in his new position."

Madhusudan Bihani, Pepperfry's chief financial officer, commented on his appointment by saying, "I am thrilled about this new opportunity and look forward to contributing to Pepperfry's growth story. My work ethic and the company's dedication to innovation and operational excellence are a wonderful fit. I have high hopes that Pepperfry's operational plans, market leadership, and financial stability will all be strengthened by close collaboration with Ashish and the leadership group."

As a chartered accountant, Madhusudan contributes a substantial body of work and a plethora of knowledge from his prior positions. He has continuously shown a good track record of promoting financial efficiency and guaranteeing compliance across business domains during his ten-year tenure at Kraft Heinz, a key player in the FMCG industry.

With Madhusudan as its new CFO, Pepperfry hopes to grow its business, lead the Indian furniture and home décor market, and expedite its financial processes.