Consumer electronics design and manufacturing startup Mekr raises Rs 67 crore ($7 million) in a Series A funding round led by Avaana Capital, with participation from Titan Capital Winners Fund, as the company looks to strengthen its position in India’s fast-growing electronics manufacturing ecosystem.
Key Highlights
- Mekr raises Rs 67 crore in Series A to strengthen R&D, automation, exports, and supplier localisation.
- Startup has built 100-plus SKUs and partnered with over 40 leading consumer appliance brands.
The fresh capital will be used to strengthen research and development, expand manufacturing automation, localise supplier networks, improve quality systems, and accelerate export expansion, reinforcing Mekr’s ambition to build a globally competitive consumer appliance manufacturing platform from India.
Strengthening India’s Consumer Electronics Manufacturing Ecosystem
Founded in 2022 by Anand Yadav and Gaurang Kuchhal, Mekr operates as a full-stack design and manufacturing platform for consumer appliance brands, offering end-to-end services across product design, prototyping, tooling, certification, and mass manufacturing.
The startup currently serves categories including home and kitchen appliances, personal care products, and automotive accessories, and claims to have developed more than 100 SKUs while partnering with over 40 leading brands, including Croma, Wipro, Amazon Basics, and Flipkart.
Mekr’s product development is powered by modular engineering systems, including BLDC motor systems, heating technologies, load cells, and in-house mould design capabilities, enabling faster innovation cycles and cost-efficient manufacturing.
Vikas Verma, Partner at Avaana Capital, said the company is addressing India’s dependence on imported appliance components. "Mekr is building foundational engineering capabilities that directly address India’s structural reliance on imported appliance components while enabling faster innovation and resilient supply chains," Verma said.
Anand Yadav, Co-founder of Mekr, said the company is focused on building a technology-led manufacturing platform."We are building Mekr with the vision to seamlessly develop and produce high-quality products at globally competitive costs and scale," he said.
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Gaurang Kuchhal, Co-founder of Mekr, added that the company aims to strengthen India’s self-reliance in electronics manufacturing. "Our goal is to empower leading brands to drive innovation and help shape India’s manufacturing success story," he said.
Industry observers say the funding highlights growing investor confidence in India’s consumer electronics manufacturing sector, particularly as global supply chains continue shifting toward localized and resilient production hubs under the Make in India initiative.
