Olyv, a digital lending company dedicated to financial inclusion and the democratization of credit access in India, has announced a partnership with cricketer Sourav Ganguly. This relationship combines Ganguly's bold and famous brand presence with Olyv's revolutionary approach to democratising financial services in India. 

By naming Ganguly as a brand ambassador, Olyv hopes to use his remarkable story of tenacity, trust, and breaking down obstacles to encourage millions more Indians to pursue financial empowerment. Ganguly will be the face of Olyv's numerous financial products, including Digital Lending, Credit Health, and Gold Savings, making financial solutions available to underserved groups of the country.

The cooperation will include extensive marketing initiatives across several ATL, BTL, and digital platforms to increase brand Olyv exposure and adoption throughout India's various TG bases. Olyv seeks to emphasize its commitment to generating significant opportunities, particularly for people who have historically been disadvantaged in the financial sector, through future relatable and powerful advertisements. 

Rohit Garg, co-founder and CEO of Olyv, stated, "Much like Dada's leadership impacted Indian cricket, we at Olyv want to enable people to make brave financial decisions and realize their dreams. Sourav Ganguly epitomizes our mission of being a 'Partner to the Aspirations of Emerging India'; he is daring, trustworthy, and dedicated to breaking new territory. 

As someone who commands every Indian's affection and admiration, he has become a household name. This makes him ideal for expanding Olyv's national presence and interacting with our varied base, particularly in the growing markets of Tier 2 and beyond geos."

Olyv is building on Saurav Ganguly's pan-India popularity that cuts across generational lines, as well as his ability to instill trust in his followers. Just as Ganguly led the 'Boys in Blue' from the front, Olyv aspires to be at the forefront of the Indian fintech landscape. The brand provides standard financial services while also paving the road for the country's financial independence and inclusion. 

Ultimately, the alliance aims to elicit an emotional response from millions by integrating Olyv's innovative financial solutions with the aspirational spirit of rising India.