In a pre-seed fundraising round headed by Zeropearl VC and included angel investors such as MyGate founders Vijay Arishetty, Abhishek Kumar, Shreyans Daga, Rohit Jindal, Amal Mishra, and Alkendra Pratap Singh, lab-grown diamond jewelry business ONYA has raised Rs 5.5 crore.
Key Highlights
- ONYA raised ₹5.5 crore in a pre-seed funding round led by Zeropearl VC.
- The funds will drive ONYA’s offline retail expansion across major Indian cities in the lab-grown diamond category.
According to a press statement from ONYA, the additional funds would be utilized to expedite its offline retail expansion in major Indian cities.
Himani Yadav and Gaurav Choudhary co-founded ONYA in 2024 as a retailer of lab-grown diamond jewelry with the goal of promoting "everyday elegance" with its modern designs and making high-quality, sustainable diamond jewelry accessible. The company is positioned as a contemporary, ethical luxury brand that specializes in lab-grown diamonds and offers customisation and a knowledge center.
The Bengaluru-based firm claims that it is dedicated to redefining value in fine jewelry by offering greater brilliance at about 20% of the price of genuine diamonds, supported by a lifetime exchange and buyback guarantee.
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"ONYA started as a personal moment rather than as a business proposition." Himani Yadav, co-founder of ONYA, stated, "I realized how many people felt priced out of meaningful jewelry because my engagement ring was a lab-grown diamond long before the category became mainstream."
ONYA claims to have grown to four successful high-street locations in Bengaluru in just 11 months, with a monthly revenue run rate of Rs 2 crore. It intends to increase the number of customer-first experience outlets it opens, broaden its product offerings, and strengthen its ties to India's expanding base of ethical luxury buyers.
