YatriKart, India’s fastest-growing 'Retail-on-the-Go' convenience ecosystem, has secured a strategic investment from MMG Group, the Indian partner of global giants McDonald's and Coca-Cola, acquiring a stake at a valuation of Rs 100 crore.

YatriKart’s existing investors include Artha Venture Fund, Fox Software Ventures, She Capital, and Shuru Up.

This strategic partnership enables YatriKart to solidify its presence in India's rapidly growing transit retail market. With the support of MMG Group, YatriKart is preparing for a $10 million venture capital funding round to accelerate its growth.

YatriKart's funding will expand its Franchise Network using FOCO and FOFO models, enhance tech infrastructure, and optimize supply chains with the 'Quick Commerce for Transit' app. It aims to establish over 5,000 smart kiosks and stores at metro hubs, railway stations, highways, and airports, enhancing its technology-driven retail ecosystem.

Based in Indore, Yatrikart was founded by Gaurav Rana and Shivangee Sharma. It is a tech-enabled transit retail chain that empowers hawkers and retailers at transit stations. The startup supports small businesses by helping merchants grow and offers channel partnerships for higher profit margins and growth opportunities.

Gaurav Rana, Founder & CEO of YatriKart, stated, “MMG’s success in building global brands in India adds tremendous value to our journey of empowering last-mile retailers and transforming transit retail in Bharat. This partnership allows us to scale rapidly and strengthen our technology-driven convenience ecosystem."

He added that the MMG investment aligns perfectly with YatriKart’s vision of building a ‘Complete Out-of-Home Convenience Ecosystem’ by expanding beyond retail into tech-enabled services at highways, hospitals, colleges, petrol pumps, and transit hubs.

Anant Agarwal, McDonald's India, and MM Agrawal Group (MMG) promoter stated, “YatriKart is India's equivalent of Blinkit for transit services. It operates with an asset-light franchise model, and leverages advanced technology to penetrate the $21.7 billion transit retail market. We see a tremendous opportunity in this sector, and YatriKart is well-positioned to disrupt this highly fragmented market and capture a significant share.”

Through its consumer app, YatriKart allows travelers across Bharat to easily place orders and pick them up, offering exceptional convenience.

YatriKart addresses the needs of consumers on the go or in transit. It is a one-stop solution for all out-of-home requirements, offering goods and essential services in one convenient location.

YatriKart’s smart kiosks and stores provide a seamless blend of convenience by catering to impulsive retail needs and offering quick services such as parcel drop-off, bag deposits, micro-ATMs, and essential utilities for consumers anytime and anywhere.