Bajaj Markets, one of India’s largest digital marketplaces for financial products and services, and a part of Bajaj Finserv Ltd., today announced its integration with the Open Network for Digital Commerce (ONDC), making the network accessible to its customers on Bajaj Markets App and Web.

This integration makes Bajaj Markets a buyer network participant on ONDC Network. Customers on Bajaj Markets App and Web can now seamlessly shop for electronics and appliances on ONDC Network, in addition to financial products and services on the Bajaj Markets platform.

Ashish Panchal, Managing Director and CEO, Bajaj Finserv Direct Limited, said, "With 90+ partners and 140+ financial products and services available on our platform, Bajaj Markets continues to witness steady growth in app and website traffic. This integration connects consumers of Bajaj Markets with sellers on the ONDC network. It allows our 16 million+ traffic to access ONDC’s decentralized network, offering a wide selection of premium electronics and appliances, along with flexible financing options. This integration marks a significant step in leveraging India’s Digital Public Infrastructure to accelerate digital commerce and transform customer experience.”

Vibhor Jain, Acting CEO and COO, ONDC, said, "Bajaj Markets joining the ONDC Network marks a significant step in redefining how financial services and commerce intersect. As a front-runner in the financial sector, Bajaj Markets is poised to unlock new opportunities by combining deep credit expertise with seamless digital commerce - empowering consumers to make smarter purchases, access flexible financing, and build stronger financial journeys. This integration reflects the transformative potential of open networks in enabling businesses to engage, learn, and co-create value."

Bajaj Markets started with an aim to bring consumers of financial services and providers on a single platform, making it not only convenient for customers to compare, choose and buy, but also transact digitally. It has today grown to become one of India’s largest digital platforms for financial products and services from leading banks and NBFCs.

The integration with ONDC Network enables Bajaj Markets to seamlessly offer over 1.5 lakh SKUs of premium electronics and appliances at comparable prices.

About Bajaj Finserv Direct Limited

Bajaj Finserv Direct Limited, a subsidiary of Bajaj Finserv, is one of the fastest growing fintech companies in India. It has two primary arms, Bajaj Markets, a financial marketplace, and Bajaj Technology Services, a tech solutions provider.

Bajaj Markets is a marketplace that offers multiple financial products and services across all categories such as Loans, Cards, Investments, Insurance, Pocket Insurance, Stock Market, electronics via ONDC Network and Value-Added Services (VAS). Bajaj Markets has partnered with trusted financial brands to offer “India ka Financial Supermarket”. A one stop destination where its customers can explore a host of products that can help them achieve their financial life goals.

Having started its journey as a fintech, Bajaj Finserv Direct has also built a very strong technology services business - Bajaj Technology Services, through which it offers a wide gamut of digital technology solutions spanning Experience, Commerce, Engineering, CRM, Data & AI, Cloud, Digital Agency, and Emerging Tech practices.

About ONDC

Incorporated on 30th December 2021, Open Network for Digital Commerce (ONDC), a Section 8 company, is an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry, Government of India to create a facilitative model that revolutionises digital commerce, giving greater thrust to penetration of retail e-commerce in India. ONDC is not an application, platform, intermediary, or software but a set of specifications designed to foster open, unbundled, and interoperable open networks.