Samsung, India’s largest consumer electronics brand, has announced its ‘HOLI HAI’ campaign, offering vibrant festive deals across its Bespoke AI Home Appliances products. Valid up to March 22, 2026, it introduces attractive cashback benefits and affordable payment options enabling consumers to upgrade their homes with Samsung’s intelligent Bespoke AI appliances.

Consumers can avail of up to Rs 20000 cashback across a Samsung’s portfolio of Bespoke AI refrigerators, washing machines, air conditioners and microwaves. Samsung is also offering a special ‘1 EMI Off’ benefit along with ZERO down payment options on select models, ensuring greater affordability and flexibility during the festive season.

Consumers can also avail of Free AC Installation and 5-year comprehensive warranty on Air Conditioners. The cashback and finance offers extend across the broader Bespoke AI appliance range, making this an ideal time for consumers to embrace smarter, AI-powered living.

HOLI HAI offers are valid till March 22, 2026, on Samsung.com, leading online platforms and select retail outlets across India.

Also Read: bigbasket Sees 500% Spike in Diwali Festive Sales Across India

Powered by Bespoke AI and Smart Connectivity

Samsung’s Bespoke AI appliances deliver smarter, more intuitive energy-efficient experiences. The Bespoke AI Air Conditioners feature AI Fast and Comfort Cooling, which quickly cools spaces and automatically optimises airflow direction for sustained comfort.

For peace of mind, Samsung’s 2026 Bespoke AI Air Conditioner range integrates SmartThings Home Care, a proactive monitoring and preventive maintenance solution. The feature continuously tracks AC performance, detects potential issues such as gas shortage or filter cleaning requirements, and notifies users in advance.

In the kitchen, Bespoke AI refrigerators, featuring AI Vision Inside, enhance convenience by identifying stored food items and enabling smarter food management through the connected ecosystem.

Bespoke AI washing machines come equipped with AI Wash, which senses load weight and fabric type to optimise water, detergent and wash cycles for efficient and effective cleaning.

Samsung’s SmartThings Family Care provides activity notifications, medication and appointment reminders, as well as location-based alerts. This service offers practical support for caregivers and care recipients living apart, granting peace of mind and empowering daily independence.